By

John McDaniel
Recently, I read my partner John Scibal’s blog titled “Should I Buy My Building?”  It was an excellent piece where I found myself saying “preach it bro, preach it!” as I was reading it.  I was immediately reminded of something that I learned years ago that I don’t think I would have ever been able...
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How’s this for a change – I’m going to talk about something you should be striving to get worse at (at least during the first step). Can You Guess What Was In Decline While The Practice Was On The Incline? Recently I was reviewing and analyzing practice metrics for about a half dozen different optometric...
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The pricing of services and materials is often viewed as being extremely difficult and frustrating. Even when a significant amount of analysis has gone into the pricing process, one is left with a sense of doubt regarding the results. Pricing Is A Combination Of Art And Science Pricing is a combination of art and science,...
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Recently, I witnessed an online gripe session of a bunch of optometrists and opticians on a popular social media platform and group.  The gist of the complaint was this: “On which planet does a new patient show up to an office and NOT expect to fill out paperwork?” There were several dozen comments on this...
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A One-million Dollar Optometry Practice in Two Simple Steps! What does it take to own a $1M dollar practice?  There are no simple answers; this blog title is a bit of a lie.  That said, there are some universal elements required to get there, and without them, you have no chance.  Pardon the analogy, but...
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If You Missed Part 1 In the first installment on employee theft we played a game of “theft prevention t-ball.”  It doesn’t get any easier than the two tactics we addressed last time: Destroy all signature stamps and vow to never use them again Limit check writing authority to the owner(s) Should You Keep Reading...
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“It Can’t Happen To Me” A recent discussion got me thinking about employee theft. Several interesting things came to mind but mostly I was pondering the grand naiveté and ubiquitous hubris regarding this most fundamental of business topics. To be blunt, practice owners are ignorant of the threat and have an “it can’t happen to...
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Theory X / Theory Y There is an interesting and old theory in industrial organizational psychology that looks at the paradigm with which managers view their employees. It takes that world view and then attempts to determine if it has any appreciable impact on the performance of the employees being managed. For those interested in...
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What You May Not Know About Rome The expression “all roads lead to Rome” is extremely well known. And, as such, most of my readers are well aware that at the peak of the Roman Empire it was a fairly accurate statement. Perhaps a few of you are not aware that Rome had over 55,000...
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Networking is an important component of your marketing plan. It is important for two reasons. It’s cheap It works Networking Is More Than Just Joining Clubs Networking seems to be either highly overvalued or undervalued by many practice owners.  It is worth doing and it does work but it isn’t the holy grail of practice...
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