By

John McDaniel
The Real Midas Touch The power of touch is immense and yet often ignored by most owners of optical businesses.  If you sell tangible product such as frames or contact lenses you need to get people to touch them.  Why?  It increases what social psychologists call the “sense of ownership” of whatever item is being...
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If you haven’t heard of the “golden minute” you need to read on. There are few tactics that have been shown to be successful in growing a medical/optometric practice that can also be classified as cheap, easy, and having the ability to make you a better clinician. There is actual empirical research on this technique...
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