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Marketing
Recently, I witnessed an online gripe session of a bunch of optometrists and opticians on a popular social media platform and group.  The gist of the complaint was this: “On which planet does a new patient show up to an office and NOT expect to fill out paperwork?” There were several dozen comments on this...
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A One-million Dollar Optometry Practice in Two Simple Steps! What does it take to own a $1M dollar practice?  There are no simple answers; this blog title is a bit of a lie.  That said, there are some universal elements required to get there, and without them, you have no chance.  Pardon the analogy, but...
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What You May Not Know About Rome The expression “all roads lead to Rome” is extremely well known. And, as such, most of my readers are well aware that at the peak of the Roman Empire it was a fairly accurate statement. Perhaps a few of you are not aware that Rome had over 55,000...
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Networking is an important component of your marketing plan. It is important for two reasons. It’s cheap It works Networking Is More Than Just Joining Clubs Networking seems to be either highly overvalued or undervalued by many practice owners.  It is worth doing and it does work but it isn’t the holy grail of practice...
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The Real Midas Touch The power of touch is immense and yet often ignored by most owners of optical businesses.  If you sell tangible product such as frames or contact lenses you need to get people to touch them.  Why?  It increases what social psychologists call the “sense of ownership” of whatever item is being...
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Why Are Social Media Sites So Popular Ever wonder why some social media sites are so popular?  Facebook, Pinterest, Twitter, Instagram….what is it they have in common?  They have developed an incredibly strong user base that have virtually have become addicted to their product.  I know, I’m one of them – constantly checking my Facebook...
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11 Reasons To Celebrate Being An Optometrist Tired of all the bad news about optometry and healthcare?   If you believe everything you read in most of Optometry’s social media outlets, our world is coming to an end: too much competition, too much stress, too many OD’s, not enough compensation, yada, yada, yada. Here are eleven...
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What Vision Therapy Can Add to Your Practice Vision Therapy (VT) may not be part of your practice today.  If you are considering retirement from your optometry practice, adding VT now opens up a stream of new patients and will enhance your practice value.  I want to thank Dr. Nathan Bonilla-Warford, OD for contributing this...
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Renovate Your Website By: Daniel Feldman My daughter likes to watch a show on HGTV called Property Brothers where identical twins Jonathan and Drew Scott help families find, buy, and transform fixer-uppers into dream homes. If you haven’t seen the show yet, it is a great lesson that renovation can work wonders. The show often...
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  Financing a Start-up Practice Local Versus National Bank My son Craig graduated from University of Houston College of Optometry last spring, and is opening a practice cold next spring.   I have been acting as an advisor.  We both learned some things that I think are worth sharing regarding financing. Business Plan and Forecast Craig...
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