Category

Optical
Are They Really Necessary? OK, so this article may be the one that gets me banned from the AOA, and all the optometry school professors may blackball me, but I’m going talk honestly about contact lens checks. Are they really necessary? I say no. I think they’re a waste of time of both the patient...
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How’s this for a change – I’m going to talk about something you should be striving to get worse at (at least during the first step). Can You Guess What Was In Decline While The Practice Was On The Incline? Recently I was reviewing and analyzing practice metrics for about a half dozen different optometric...
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The pricing of services and materials is often viewed as being extremely difficult and frustrating. Even when a significant amount of analysis has gone into the pricing process, one is left with a sense of doubt regarding the results. Pricing Is A Combination Of Art And Science Pricing is a combination of art and science,...
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It Seems To Me Everywhere I look I hear about how everyone should go to the “medical model”. Honestly, I’m not sure exactly what that is. It seems to me everyone thinks they’re doing it, but no one is doing it the same way. And I get the importance of providing medical services, especially in...
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